You're entering a new market or region
→ To understand external risks (policy, culture, laws) before expanding.
You're planning a new product in a regulated industry
→ Healthcare, finance, edtech, mobility — government shifts can kill timelines.
You’re trying to anticipate macro risks to your business model
→ Policy change, economic downturn, rising tech disruptions.
You’re preparing an investor deck or strategic roadmap
→ Shows maturity in risk mapping, especially in Series A+ fundraising.
You’re doing competitor analysis at a systems level
→ Helps uncover hidden advantages/disadvantages influenced by external factors.
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"Act as an experienced strategy consultant specializing in market analysis and strategic decision-making. You are tasked with conducting an advanced PESTEL analysis for a [project/product name]. Your goal is to identify external macro-environmental factors and evaluate their potential impact on the [specific business objective, e.g., market entry, product launch, expansion].